Staging is not design or decorating. The process of designing or decorating is to make a home suitable for the owner’s specific needs and lifestyle and to appeal to the owner’s personal tastes. Staging does just the opposite. It creates universal appeal so that it broadens the buyer market.

Staging is not something everyone can do. Staging requires skill and training. It’s not just a new coat of paint, fresh flowers, and bright lights. It requires the professional assessment of a home’s strengths and the experience to handle a home’s challenge areas. Staging requires an objective view. Sellers cannot be truly objective about a home they have been living in. After all, the home has been customized to meet their personal needs.

Staging is not high priced. Staging is an INVESTMENT in getting a house sold. Staging is always less expensive than the home’s first price reduction. When compared with the other costs associated with the sale or purchase of a home, staging is very reasonable. In most cases, a staging consultation or report that details what needs to be done to stage a house, is less expensive than an appraisal or home inspection.